Beyond The Obvious reveals the power in questions to discover great ideas which is critical to staying ahead in a rapidly changing world. It seems so basic. Why is it so hard to actually get right? The real problem is that we’re teaching people to ask the wrong questions about their businesses-or none at all. There has to be a better way.

The book shares howto get back to asking the right questions-the ones all companies must ask to survive. Full of real-world examples, this book will change the way you operate, innovate, and create.  These questions will reframe the way you see your products, your customers, and the way the two interact.

Whether you’re a company of thousands or a lean startup, Beyond the Obvious will give you the skills and easy-to-follow plan you need to make both the revolutionary changes and nuanced tweaks required for success.